Video Production Evaluation

20th October 2015

Devante Amos

Our first assignment has been freak or unique and had to make either a freaky advert or a advert that is unique. In my video production group we created a advert for our product we created which was a energy drink called Energe. We thought of this as its aimed at teenagers of today and most teenagers these days drink energy drinks. When researching we searched up different energy drink adverts that could inspire ours and also different type of advert like shampoo, deodorant and a soft drink.

The research helped as it gave us ideas for our advert like the type background to film it in, the different specific camera angles to bring effect and other effects and transitions to help improve our advert and so on. We worked well with the filming practical and coming together to make advert look good and professional with different backgrounds and camera angles. But we didn't work so well is working in the group while we were thinking of a product to produce.

I thought the project was good and it was something new working with new people, working with cameras and filming round a new facility.

My time management was good at the start with research etc but when it came to filming we was taking more time trying to get the scenes just how we wanted. I'd say our time management was pretty decent.

From this project i have learned how to work more well in groups in practical work and working round somewhere new. Also, to work with new cameras knowledge of how to work them and other complex stuff on the camera. Also, in this project i have learned to use different software on the computer like Photoshop and Adobe premiere.

If i could do the project again i would create a new product in a clothing as its something everyone's interested in a whole different age range. Also, i would do my research different put in more detail and depth and add on something simple e.g spider diagram etc.

I feel like our advert has gone alot better than i thought and good amount of effort has been put in.

Proposal (Photography)

For my freak or unique montage i have thought of doing something more unique but still a bit freaky and something everyone knows and heard that has a good twist to it. I want it to be something like a retro kids cartoon so everyone knows what it is but has a big twist to it that people will like and something that will fit with it well. I will make a unique photography on Photoshop and edit it to make it look eye catching. I researched on the internet at Unique photos with slight twist and took couple of ideas and adapted them myself.
I will need to take the photos myself with a white paper background and with good lighting coming from a certain angle, using props you bring from home and if you forget you use figures from the college to come up with a freak or unique photo.
I will use the tools on Photoshop i have learned over the couple weeks like magic wand tool, crop tool and so on, i want to merge couple pictures together to make a montage to make it look good, unique and abit freaky.
i want it too look dark and evil so it looks unique and abit freaky.

Photography Evaluation

In our assignment we are doing something called Freak or Unique which where we had to create a product in groups of 3 in the film production groups and had to film a advert in a different lesson and had to research different adverts etc and for this the research was searching up unusual freaky photos that could inspire our advert and help towards our advert in many ways. A lot of dark gloomy photos inspired me at first and then changed my mind so I can be eye catching to the customer. This print advert goes towards the film advert.

Then in these lessons we have been working indivually on the print adverts which would be used on a billboard and so on. Original ideas were for it to be more unique than freaky and wanted it to be retro looking, something everyone knows of or knew of. The characteristics of a unusual, freaky photo is that it needs to be a lot different from other photos something on it that makes it freakily unique like the background or a object on it or even the sub heading on the advert. For the four edited photos we had to create we had to use Photoshop and also properly learn how to use that too. We used Photoshop to crop objects on to other backgrounds to make it look real, and as professional as possible.

Also had to work with the Photoshop tools such as the cropping tool, magic wand tool and cloning tool and etc.

Whilst taking photos I had take in a few accounts such as the lighting coming from the studios lights, adjusting it putting it from different angles such as from bellows, the side or even viewpoint. Also the equipment like being careful with and not touching the lights when there burning hot, moreover we just took them in our class but used a table and a big sheets of plain white people to help with the lighting. I would take shots of different figures or objects something that fits with our product well and doesn't look over top or outplaced. I learned a lot different things about the camera like how to use it  , what certain buttons do and the different programmes and so. Furthermore, learned the different angle names such as viewpoint, leading lines etc. and the lighting balance which is called white balance. My finished work doesn't fully go with my proposal as I changed my mind, it was going to have a dark, evil, gloomy look to it but it has kind of bright colours and power rangers are featured in it. But I think its better then what my proposal was going to be as its a retro twist as its something everyone knows but with a mad twist.

Overall I think my created advert for my advert is pretty good and quite unique as its something you don't really see much but as its not met my proposal that much its better than the original



Q1. What is ISO and what does it effect? The detail in the photo the lower the ISO the higher the detail.

Q2. When would we use the ‘P’ control setting on the camera mode dial. Programme, control the ISO and the lighting to suit the

Q3. Name two important consideration when attaching the tripod baseplate to the bottom of camera? Screwed on tightly one way so isn't lose

 

Q4. Name three important considerations when using a red-head lighting kit- Don't touch around or the bulb, be careful around it

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the centre of focus? A little green rectangle and press the button gently.

Q6. Name two techniques we can use to adjust the brightness and contrast of a photograph? White balance, Focus

answers upload them to your blog page.

Photography 4 edited photos

This is one the edited photos for my advert and is based on Power rangers and is energy drink product.


Adjusted colour brightness and contrast

Saturation and sue has been adjusted and made more sharper and clear.

Photoshop was used to edit this.

















This edit was in black and white to add effect to the look of it


I used the software photoshop and i used the website dafont with load of fonts.

For originally taking the photo i wanted the shadow to make it look better.

This is another edited version of the Energe i created.

Created the shadows for more effect.

Light background to get full lighting and clear shot.

This is the final edited version to the energe print advert.

Adjusted brightness and saturation to make it more clear and sharper view.

Adjusted the figures to make it look like a action scene.

Twisted with zombies.

Video Production

At the start we did ideas for advert and had to brainstorm ideas and info on adverts on TV. Then we looked at couple adverts one being lynx advert and a tango advert.

Then had to write out a proposal meaning write about our ideas in our group and how to intend improve the product etc, and also a storyboard step by step 6 different scenes with explanation

This is the location recce different places and things like light etc and you tick it off. 

9th October 2015

Photography Memory check

Q1. Would we use a large or a small apature to achieve a shallow depth of field?

Ans. 1. Shallow depth of aperture is a large lens

 

Q2. When would we use the ‘S’ control setting one the camera mode dial.

Ans. The 'S' on the mode dial stands for Speed of the lens

 

Q3. What do we do to make the camera achieve focus?

Ans.

 

Q4. Name three items needed when producing a seamless background lighting set-up

Ans. Studio Lights, Pieces of paper, drawing pin etc.

 

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the center of focus?

Ans. Lighting / light stand

 

Q6. What must we do when we finish using the light to ensure it doesn't get broken?

This is from the other week when we had to draw diagrams of the camera from different angles, we had to learn all the buttons on the camera what they do. This is from the top and the bottom of the camera and it has the mode dial included the battery slot etc it had to be




This is the the front and back of the camera so you can see the lens and shutter at the front and the back you can see the lens and all the single buttons that have a certain function to the camera.

7th October 2015

This is a advert i created for our energy drink which includes power rangers and added slight twist to the normal slogan. 
Also kind of bright colours have been added to catch the eyes of customers etc.
A big price tag has been added in the bottom corner in big writing to its noticible.
furthermore, it looks abit retro looking with the power rangers etc which everyone remembers from there childhood. This is linked with our product Energe as we used with the figures it shows strength, power and energy which the energy drink will help with to get boosted through your day whatever your doing going work, school, gym etc. it will keep your mind stimulated and focused.
The product is not aimed at anyone below 13, pregnant women and elderly people.

6th October 2015

In today's lesson we started filming in our film production groups, we started on our advert for our product which is a energy drink called Energe. At the start i had to take pictures on the location used in the advert.

 This one of the pictures and its taken at the front of the college where it starts as i chase him down. We had to get these to put with our group research on the advert. We got all three location pictures to show where the scenes will be held.

This picture was also a location we used for the advert for where i chase up the spiral staircase and this is were you first see the energy drink product. we used the spiral stairs for effect for background as its long cornered spiraled stair.

This is another location the class we work in were we record a scene of were the chased is drinking the drink afterwards. The scene is held just outside where he drinks it to purposely show the product.

Mark Epton


2nd October 2015

Photography

At the start of the lesson we had a quick little quiz remember different photo effects such as rule of thirds, viewpoint , leading lines etc. And different programmed on the camera like manual, auto, programme and speed they all affect you can use the camera such as speed of photo taken, adjusting camera setting yourself and so on.

Then Mark introduced us to the red heads(the lights used) and how to set them up to take a photo, also had to put up multiple plain white pieces of paper to level out the lighting of the photo.

then he also told us health and safety tips with using the lights as they get extremely hot.

Then we took pictures of objects so I took one of some power rangers figures with some others and edited it on photoshop, we took several pictures to edit the lighting etc to go towards our adverts.

I learned how to use the curves tool and levels tool to \edit the photo to make it HD and sharp looking so it looks alot better.